Dean's Holiday World Family Vacation
Official Rules


DEAN'S® Milk Holiday World Sweepstakes OFFICIAL RULES

NO PURCHASE NECESSARY. PURCHASE WILL NOT IMPROVE CHANCES OF WINNING.

1. ELIGIBILITY: The DEAN'S® Milk Holiday World Sweepstakes ("Sweepstakes" or "Promotion") is open only to legal United States residents residing in IL, IN, MI, MN, or WI, who are 18 years of age or older as of date of entry. Employees, officers and directors of Dean Foods and Holiday World (individually and collectively "Sponsor"), their respective parents, subsidiaries, and affiliated companies, advertising, promotion, or production agencies, immediate family members [spouse, parents, children, siblings] and individuals residing in their same household, (whether or not related) are not eligible to participate. By participating, entrants (and entrant's parent/legal guardian if entrant is a minor) agree to these Official Rules and the decisions of the Sponsor, which shall be final and binding in all matters relating to this Promotion. Void where prohibited.

2. TO ENTER: Visit www.enjoydeans.com ("Website") between 12:01 a.m. Time (CDT) on 5/01/07 and 11:59:59 p.m. (CDT) on 6/19/07, click on the Sweepstakes icon, banner, or text link(s) and follow the online entry instructions to register for the Sweepstakes. You will be asked for the following information: complete name, address, daytime phone, date of birth and e-mail address. Or, use the entry blank from the 5/13/07 newspaper ad, or on an entry blank from the tear-off pad at your local grocery store, or on a 3"X5" card hand print your complete name, address, daytime phone, date of birth and e-mail address (if available) and mail in a first class stamped envelope to Win A Family Vacation Promotion, P.O. Box 130607, St. Paul, MN 55113, postmarked by 6/19/07 and received by 6/23/07. Limit one entry per person, household or email address. No other form of entry is valid. Any attempt by any participant to obtain more than one (1) entry by using multiple/different e-mail addresses, identities or any other methods will void all that participant's entries and that participant will be disqualified. Internet entries must be received and recorded by Sponsor's computer (the official timekeeping device for this Sweepstakes) by 11:59:59 p.m. (CDT) on 6/19/07.

3. DRAWING: Winners will be selected in a random drawing held on or about 6/30/07, from all eligible entries received by Sponsor. Winners will be notified by mail, overnight mail and/or phone (or otherwise as determined by Sponsor) on or about 7/7/07. No substitution, cash redemption or transfer of prize, but Sponsor reserves right to substitute any prize with prize of equal or greater value if advertised prize becomes unavailable for any reason. If a winner is a minor in his/her jurisdiction of residence, prize may be awarded in the name of, or to, winner's parent/legal guardian who must execute all documents and agree to all obligations and undertakings of winner, both on behalf of himself/herself and winner, or prize may be forfeited and awarded to an alternate winner.

4. PRIZES/ODDS: Grand Prize (1): a voucher for 4 season passes to Holiday World. First Prize (5): a voucher for 4 general admission tickets to Holiday World. Vouchers can only be redeemed at Holiday World. Vouchers can only be used for future purchases but CANNOT be used to pay already established credit balances. Any remaining balance after any use will remain on the Voucher. Vouchers expire 12/31/08 after which vouchers are void and any remaining balance is forfeited. Additional conditions and restrictions may apply. Expenses not stated are solely the winner's responsibility. Winners must accept the prizes as stated or the prize will be forfeited in its entirety and awarded to an alternate winner. Odds of winning are dependent on the number of eligible entries received. Taxes on prizes are the sole responsibility of the winners.

5. GENERAL CONDITIONS: Participants (and participant's parent/legal guardian, if participant is a minor) agree (a) that Sponsor, its parents, subsidiaries and affiliated companies, advertising and promotion agencies, and all of their respective officers, directors, employees, representatives and agents (individually and collectively "Releasees") are released, will have no liability whatsoever for, and shall be held harmless by participants (and a participant's parent/legal guardian, if participant is a minor) against any liability for any injuries, losses or damages of any kind (whether due to negligence or otherwise) to person(s), including death, or property, resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of the prize or participation in this Sweepstakes or any Sweepstakes or prize related activities and (b) except where legally prohibited winners (and each winner's parent/legal guardian, if winner is a minor) grant (and agree to confirm that grant in writing) permission to Sponsor and those acting under its or their authority (either alone or together) the right to the use of his/her name, picture, likeness, voice, biographical information and statements, at any time or times, for advertising, trade, publicity and promotional purposes without additional compensation, in all media now known or hereafter discovered, worldwide and on the Internet and World Wide Web, without notice, review or approval. Each winner (and winner's parent or legal guardian if winner is a minor) will be required to complete, sign and return an Affidavit of Eligibility, a Liability Release, and where lawful a Publicity Release within seven (7) days of receipt of notification. If documents are not returned timely, or if a prize notification or prize is returned as non-deliverable, or if a winner is found to be ineligible or otherwise not in compliance with these Official Rules, prize will be forfeited and an alternate winner selected. The entry information provided is subject to the Privacy Policy on the above stated Website. To read that Policy, access the Website and then access the Privacy Policy.

6. LIABILITY LIMITATIONS: Releasees are not responsible for lost, late, misdirected, illegible, incomplete, postage due or non-delivered mail, entries or e-mail; or for interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), Website, telephone or other connections, availability or accessibility, or miscommunications, or failed computer, satellite, telephone or cable transmissions, or lines, or technical failure or jumbled, corrupted, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures, or technical errors or difficulties, or other errors of any kind whether human, mechanical, electronic or network or the incorrect or inaccurate capture of entry or other information or the failure to capture, or loss of, any such information. Persons who tamper with or abuse any aspect of this Sweepstakes, as solely determined by the Sponsor, will be disqualified. Any use of robotic, automatic, macro, programmed or like entry methods will void all such entries by such methods, and disqualify any entrant using such methods. Releasees are not responsible for injury or damage to participants' or to any other person's computer related to or resulting from participating in this Sweepstakes or downloading materials from or use of the Website. Should any portion of the Sweepstakes be, in Sponsor's sole opinion, compromised by virus, worms, bugs, non-authorized human intervention, technical failures or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the Sweepstakes, and select the winners from mail in entries and entries received prior to action taken or as otherwise deemed fair and appropriate by Sponsor. Releasees are not responsible for any incorrect or inaccurate information, whether caused by Website users, tampering, hacking, or by any equipment or programming associated with or utilized in the Sweepstakes, and assume no responsibility for any error, interruption, deletion, defect, delay in operation, or transmission, communications line failure, theft or destruction, or unauthorized use of this Website. In case of dispute, the authorized subscriber of the e-mail account used to enter the promotion at the actual time of entry will be deemed to be the participant, and must comply with these Official Rules. The authorized account subscriber is deemed to be the natural person who is assigned an e-mail address by an Internet Access Provider, on-line service provider, or other organization, which is responsible for assigning e-mail addresses. IN NO EVENT WILL RELEASEES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES ARISING OUT OF YOUR ACCESS TO AND USE OF THE WEBSITE OR DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM SAID WEBSITE. WITHOUT LIMITING THE FOREGOING, EVERYTHING ON THIS WEBSITE IS PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT. SOME JURISDICTIONS MAY NOT ALLOW LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES OR EXCLUSION OF IMPLIED WARRANTIES, SO SOME OF THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU. CHECK YOUR LOCAL LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE LIMITATIONS OR EXCLUSIONS.

7. WINNERS LIST: For the names of the winners, write your name and complete address on a 3"x5" card and mail in a first class-stamped envelope to: Win A Family Vacation, P.O. Box 130607, St. Paul, MN 55113. Winners will also be posted to www.enjoydeans.com.

8. SPONSOR: Dean Foods and Holiday World.